YouTube to skirt new Google search demotion rules for pirated content
Video sharing side to escape new algorithmBy Chris Smith 2012/8/12
The company announced late last week that it was changing the way it ranks search results, in order to punish sites that are consistently accused of copyright infringement.
If a site racks up enough DCMA (Digital Millenium Copyright Act) strikes then it'll be demoted within Google Search. Google is disclosing a running total of the sites with the most strikes against it.
However, within its reporting form, Google has issued a special message, exempting YouTube from the process.
Naturally, YouTube is the home of much of the web's illegally uploaded content, but the form directs users with YouTube complaints to a different complaint mechanism.
No demotions for user-generated sites
It appears that this is because when a video is flagged for removal in YouTube, it already counts as a takedown, whereas that's not the case with external sites.
Google says: "We're treating YouTube like any other site in search rankings. That said, we don't expect this change to demote results for popular user-generated content sites."
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