Apple Introduces ‘Radical’ MacBook Pro in New Ad [VIDEO]
by Todd Wassermanjune 13 2012
It’s been a while since Apple devoted a TV spot to a Mac product, but the company has now decided to give the star treatment to its new MacBook Pro with Retina display.
The ad, by longtime Apple ad agency TBWA|Media Arts Lab, features the usual product-as-hero theme common to many Apple ads. “The radical new MacBook Pro with Retina display,” narrator Peter Coyote says over a shot of the MacBook Pro displaying high-res photos of waves and other colorful images. Then the camera reveals the laptop’s thin silhouette to set up the double-entendre: “Innovation in every dimension.”
Interested? Well, first you’ll have to get at least $2,200 together. We’re sure that that won’t be a problem for many of the Apple faithful, especially in light of glowing reviews, like this one from our own Peter Pachal. Will this ad reach beyond those fans, though? What do you think? Did this ad win you over?
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