Get a pre-paid iPhone for just $30 per month
In an ambitious move, the comnpany's offering an unusual pricing structure that sees users paying $649 for the 16Gb version of the iPhone 4S, the same price as in Apple stores.
Then, though, they get unlimited texts and data, with no fixed contract, for just $35 per month. That price falls to $30 if they register for automatic monthly payments with a credit card, debit card or PayPal account.
There's no 4G, of course, but then that's no use to iPhone customers anyway.
Included are 300 voice minutes, with an unlimited voice plan available for $50 per month. Adding the ability to use the iPhone as a mobile hotspot costs an extra $15 per month.
The company's gambling on users being prepared to fork out full price for the phone itself in return for much lower monthly costs - indeed, the Virgin Mobile rate is well under half the cost of some rival post-paid carriers.
Depending on usage levels, the extra cost of the phone itself could be covered in a matter of months.
The question is, though, whether US consumers will be prepared to take the hit of the high up-front cost, something they've historically been reluctant to do. If you're used to picking up a new phonefor a subsidized $99, $649 may be psychologically difficult.
We'll find out after June 29 when the phone goes on sale. Leap Wireless is also planning to offer the phone on a pre-paid basis for its Cricket Wireless network, although this has limited coverage.
No comments:
Post a Comment