Jennifer Lopez gets stake in NuvoTV
By Meg James
September 12, 2012
For eight years, NuvoTV has struggled for attention from audiences and advertisers. Now, the independent television channel can boast a new owner certain to draw a crowd: Jennifer Lopez.
The Glendale-based channel, which targets English-speaking Latinos, said Lopez is becoming a partner in the venture. In addition to helping shape the strategy, distribution and marketing, Lopez and her production company — Nuyorican Productions — plan to develop shows for the outlet, which is available in about 30 million homes.
“I get pitched a lot of things, and I became excited about this opportunity — what we could do with NuvoTV,” Lopez said Tuesday. “I started thinking about what I watched when I was growing up in the Bronx, and I could really only think of Maria and Luis, the Latino couple on ‘Sesame Street,’ and the movie ‘West Side Story.’