Michael Gartenberg: With Mountain Lion, Macs, iPhones and iPads can all get along
Apple s new Mac operating system is all about the ecosystemBy Michael Gartenberg
July 25, 2012
Computerworld - Not for the first time, Apple and Microsoft will be facing each other this year with new releases of their PC operating systems. This time will be different, though, since both companies, and not just Apple, will be looking to consumers as the drivers of adoption.
Microsoft isn't abandoning its business customers, of course; they remain critical to the company. But it now wants to become more of a consumer brand. That's a response to a shift that now has consumers driving technology, and the $3 trillion market that's at stake for the consumer wallet. For much of its history, Microsoft could think about business users first, because most consumers, when it came time to choose a PC operating system for their own use, tended to go with what they used at work, meaning Windows. Today, things are turned around. Consumers are buying what is new and ahead of the curve (the iPhone and iPad both benefited greatly from that trend), and then demanding that they be granted