Jennifer Lopez gets stake in NuvoTV
By Meg JamesSeptember 12, 2012
For eight years, NuvoTV has struggled for attention from audiences and advertisers. Now, the independent television channel can boast a new owner certain to draw a crowd: Jennifer Lopez.
The Glendale-based channel, which targets English-speaking Latinos, said Lopez is becoming a partner in the venture. In addition to helping shape the strategy, distribution and marketing, Lopez and her production company — Nuyorican Productions — plan to develop shows for the outlet, which is available in about 30 million homes.
“I get pitched a lot of things, and I became excited about this opportunity — what we could do with NuvoTV,” Lopez said Tuesday. “I started thinking about what I watched when I was growing up in the Bronx, and I could really only think of Maria and Luis, the Latino couple on ‘Sesame Street,’ and the movie ‘West Side Story.’