Get a pre-paid iPhone for just $30 per month
In an ambitious move, the comnpany's offering an unusual pricing structure that sees users paying $649 for the 16Gb version of the iPhone 4S, the same price as in Apple stores.
Then, though, they get unlimited texts and data, with no fixed contract, for just $35 per month. That price falls to $30 if they register for automatic monthly payments with a credit card, debit card or PayPal account.