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By Associated Press, Updated: Thursday, August 2
MUMBAI, India — “Jism 2” stars a hard-core porn actress, and it does have that pesky title. But it’s not a porn movie. Bollywood is certainly not ready for that.
The film, which will be released across India on Friday, is pushing the ever-widening sexual boundaries enjoyed by many in urban India. It shows no frontal nudity — government censors monitoring a film industry that long refused to show onscreen kissing would never clear that — but with its oil massages and fantastic lingerie it promises to be one of the most graphic films in Bollywood history.
At the same time, growing sexual freedom has sparked a backlash by traditionalists who have torn down its risque poster, led a crackdown on bars in Mumbai and even advocated an informal curfew for women.
First, a few words about the movie’s title.

Jism means “body” in Hindi. Director Pooja Bhatt insists there was no double entendre intended.
But the title, coupled with the oeuvre of the film’s leading lady, set off alarm bells at Apple, Google and YouTube.
Apple rejected the filmmakers’ request to list “Jism 2” — a sequel to the 2003 film “Jism” — on its Movie Talkies app.
“They wrote to us saying I’m sorry it’s a rude word, this is porn,” Bhatt said. “We said no it’s not, it’s a legitimate Hindi film and the word j-i-s-m actually means body.”